| Title | The Inaccessible Transit Shelter |
| Brief | On behalf of the Centre for Independent Living in Toronto and the City of Toronto, this transit shelter was entirely enclosed in glass so people couldn’t get inside. A headline explained: "Feeling left out? Over 400,000 Torontonians with disabilities do, too." A call to action drove people to a website where they could explore ways of making Toronto more accessible. |
| Agency |
Public Inc.
|
| Campaign |
The Inaccessible Transit Shelter
|
| Advertiser |
Centre for Independent Living
|
| Brand |
Centre for Independent Living
|
| Date of First Broadcast/Publication |
2019 / 7
|
| Business Sector | Racial/Ethnic/Minority/Disability Awareness
|
| Tagline | Feeling Left Out? |
| Story | We made a transit shelter completely inaccessible by closing it off with glass. The headline 'Feeling Left out?' was quickly paid off with the copy "Over 400,000 Torontonians living with disabilities do, too.' |
| Media Type |
Ambient
|
| Designer |
Chris Lynn
|
| Designer/Art Director |
Abby Klages
|
| Creative Director, Copywriter |
Jason Levine
|
| Creative Director |
Jon Lane
|
| Chief Creative Officer |
Jon Toews
|
