ALS League - "The Swimming Pool"

Publicis Brussels

Publicis Brussels Bruxelles, Belgium

4236

This ad is part of the ACT Responsible Collection

Brand: ALS League
Country: Belgium

Advertiser: ALS LIGA BELGIUM

Title	The Swimming Pool
Agency	Publicis Brussels
Campaign	The Swimming Pool
Advertiser	ALS LIGA BELGIUM
Brand	ALS League
Date of First Broadcast/Publication	2019 / 6
Business Sector	Institutional/Public Interest/Non-Profit Org.
Philosophy	The ALS league and their creative agency Publicis Brussels, plunge us into an especially stressful situation. How would you feel after immersing yourself into the skin of an ALS patient for 30 very long seconds? ALS is a degenerative disease that paralyses the muscles one by one until the death of the patient, on average 3 years after the diagnosis. The very least we can say is that this spot will not leave you indifferent. It has already been banned from broadcasting in Belgium. In order to continue the research to help patients, don’t hesitate to share.
Media Type	Television
Length	30 seconds
Contact	Evy Revies
Creative Director	Willem De Wachter
Creative Director	Kwint De Meyer
Creative	Maxime Damo
Creative	Jelle Van Garderen
Copy NL	Wim Corremans
Strategy	Virginie Lepère
Strategy	Fiona Boyle
Account Team	Frederik Jonnaert
Account Team	Maite Camerman
Producer	Marc Van Buggenhout
Producer	Daan Feytongs
Film Production Company	Caviar
Director	Tom Willems
Director of Photography (DOP)	Frederic Van Zandycke
Producer	Julie Bosteels
Executive Producer	Ilse Joye
Focus Puller	Bert De Keyzer
Focus Puller	Carolien Den Hond
Gaffer	Patrick Haegeman
Grip	Gerrit Callens
Grip	Aarom Meulemeester
Sound	Hans De Wit
Set Dresser	Najib De Brakenier
Makeup	Lili Glavan
Makeup	Daphné Zwanenberg
Photographer	Frédéric Uyttenhove
Sound	Prodigious
Sound Director	Tom Garcia
Sound Engineer	Allain Guillaume
Designer	Christophe Vantricht