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Guy Manwaring
Guy Manwaring
Director at Park Pictures
London, United Kingdom
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TitleThe Cashback Fightback
Agency
Campaign The Cashback Fightback
Advertiser Santander
Brand Santander
Date of First Broadcast/Publication 2023 / 9
Business Sector Banking & Financial Services, Investments, Stock Brokers
Philosophy The latest instalment of the ‘Bank of Antandec’ campaign shows the two hapless but well-meaning CEOs pulling on their boxing gloves in an effort to win new customers. The duo are determined to fight back against the lure of Santander’s “annoyingly great” cashback of over £10m every month, however hard it might be to beat.

The campaign, “The Cashback Fightback,” was created with House 337, Merman Production and in consultation with Mitre Studios. It takes a humorous look at CEOs Ant and Dec’s attempts to raise the morale of their own bank’s staff and build their legacy by delivering a rousing, Rocky-style motivational speech.

Survivor’s hit song “Eye of the Tiger” sets the tone as staff morale builds steadily in response, until every employee is pumped up and ready to win. CEOs of the Bank of Antandec meanwhile, are clueless about how on earth they can actually respond to Santander’s amazing offer which continues their long-standing heritage of giving customers cashback on their everyday spend.

Santander & House 337's Effie award winning 'Bank of Antandec' campaign has been running since 2019.

The TV spot breaks on 2nd September and will be supported across video on demand, radio, social media and in branch activity. In OOH the campaign explores the iconography of classic vintage boxing posters as well as showing The Bank of Antandec admitting defeat to Santander’s offer.
Media Type Television
Length
Soundtrack Survivor’s “Eye of the Tiger”
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Account Management
Senior Account Director
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Agency Producer
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Director of Photography (DOP)
Offline Editing
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