interactive investor - "iiRobots"

House 337

House 337 London, United Kingdom

1044

Brand: interactive investor
Country: United Kingdom

Advertiser: Interactive Investor

Title	iiRobots
Agency	House 337
Campaign	iiRobots
Advertiser	Interactive Investor
Brand	interactive investor
Date of First Broadcast/Publication	2023 / 10
Business Sector	Online Financial Service
Philosophy	House 337 has created the first brand campaign for interactive investor, the UK’s biggest flat-fee investment platform with £59 billion of assets under administration and 400,000 customers. The TV, VOD, OOH and social campaign aims to increase awareness of the brand by introducing the ii’s – a pair of friendly robots with unparalleled investment know-how - that mirror the brand’s logo. The ii’s are interactive investor’s ultimate representatives. They’re smart, insightful, and intelligent. In the TV spot, the ii’s roll (and fly) around the UK advising people about the benefits of investing with interactive investor. From naturists to water-skiers, the ii’s speak everyone’s language despite only using the letter i. Calling the shots for the ad was, directing supremo, Guy Manwaring. Alongside Guy, visual effects studio 1920vfx, and sound design agency Strings and Tins, helped create the spot which will run throughout October and November. The ii’s will also appear across OOH on sites across the country and will pop up on digital and social media channels. Star Wars character designer Luke Fisher sketched the initial designs and the visual effects masters at 1920vfx did the rest. The robots were created through a collaboration with all stakeholders involved from the very start of the project. The final robots look and sound like characters that George Lucas would be proud of.
Media Type	Television
Length	60 seconds
Advertising Manager	Gemma Buckwell
Advertising Manager	Chris Clark
Creative Director	Steve Hawthorne
Creative Director	Katy Hopkins
Creative	Gabby Kohli
Creative	Nick Coates
Planner	Rachel O’Donovan
Planner	Isaac Blackbourne
Account Management	Nick Pawlak
Account Management	Nick Cooper
Account Management	Siena Singh
Agency Producer	Rory Elms
Agency Assistant Producer	Lilliana Silva
Project Manager	Sarah Large
Production Company	Merman
Director	Guy Manwaring
Producer	Jess Ensor
Editor	Leo King
Editing Company	Stitch
Post Production	1920
Post Production	Bill McNamara
Post Production	Ben Revens
Post Production	Chris King
Post Production	Adam Gramlick
Post Production	David Recsenyi
Post Production	Elena Shurkus
Post Production	Lucy Wright
Post Production	Ognjen Vukovic
Post Production	Will Davies
Post Production	Miles Tomalin
Post Production	Arda Sernaz
Post Production	Joe Baker
Post Production	Eva Bennett
Post Production	Vincenzo Giaquinto
Post Production	Ryan Hadfield
Post Production	Alejandro Marzo
Post Production	Doruk Saglam
Post Production	Loredana Gangemi
Post Production	Kai Van Beers
Post Production	Ross Culligan
Post Production	Ella Whiting
Sound Designer	Culum Simpson
Sound Design Company	Strings and Tins
Sound	Laura-Leigh Smith