SOS-Kinderdörfer weltweit - "Mother"

Schmittgall Werbeagentur Stuttgart, Germany

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Title	Mother
Agency	Schmittgall Werbeagentur
Campaign	Hero 2036
Advertiser	SOS Children's Villages International
Brand	SOS-Kinderdörfer weltweit
Posted	January 2021
Business Sector	Charities, Foundations, Volunteers
Story	The "Hero 2036" campaign was developed for SOS-Kinderdöfer weltweit (SOS children’s villages international). With emotional storytelling, the comic-style campaign depicts future perspectives of SOS children. Equipped with surprisingly ordinary superpowers, they become everyday superpowers – because, thanks to health centres and trauma therapies, previously unattainable normality becomes an attainable vision for SOS children. Sensational print ads and digital fundraising campaigns have created a lot of awareness for the work of the global charity. An event appearance at the International Music Award in Berlin with a viral VIP fundraiser via social media at once attracted additional public attention and led to donations from celebrities and their followers.
Media Type	Print
Creative Director	Gunther Brodhecker
Art Director	Kristin Grossmann
Copywriter	Gunther Brodhecker
Chief Creative Officer	Gunther Brodhecker
Account Executive	Wolf Stroetmann
Account Manager	Kristina Kull