Landratsamt Esslingen - "Nothing like home"

Schmittgall Werbeagentur Stuttgart, Germany

991

Title	Nothing like home
Agency	Schmittgall Werbeagentur
Campaign	Help for victims of domestic violence
Advertiser	District office of Esslingen
Brand	Landratsamt Esslingen
Posted	January 2021
Business Sector	Government & Other Authorities
Tagline	When home becomes horror
Story	Home is supposed to be a safe place, a shelter providing physical and mental comfort. For victims of domestic violence home means the exact opposite.Esslingen county reports more than 400 emergency calls for physical conflicts between couples each year – estimated numbers of unrecorded cases being much higher. Mental abuse in relationships is also a very prominent issue leaving no openly visible traces. Commissioned by the district office of Esslingen county, the billboard campaign aims at raising public awareness while addressing the topic in a sensitive matter. By means of typography and graphic design, the campaign visuals emphasize that home and horror can be closely related.
Media Type	Print
Chief Creative Officer	Gunther Brodhecker
Creative Director	Gunther Brodhecker
Art Director	Hans-Jörg Fauth
Copywriter	Hans-Jörg Fauth
Copywriter	Lilia Jaafar
Account Executive	Wolf Stroetmann
Account Manager	Julia Barner