Title | McPlant Pea pod |
Agency | DDB Wien |
Campaign | McPlant Pea pod |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2022 / 3 |
Business Sector | Restaurants & Fast Food |
Story | The new McPlant. A meatless burger made from a pea base. Fully vegetarian. |
Media Type | Outdoor/Out of Home |
Creative Director | Andreas Spielvogel |
Creative Director | Thomas Tatzl |
Art Director | Mirjam Berger |
Copywriter | Tina Buchegger |