| Title | Dream |
| Agency | DDB New York |
| Campaign | Dream |
| Advertiser | Wildlife Conservation Film Festival |
| Brand | WCFF |
| Date of First Broadcast/Publication | 2016 / 9 |
| Business Sector | Environmental & Ecological Issues |
| Tagline | Don't let the dream be extinct |
| Story | We show the impact of humans on the life of animals through a competing animated film that features several animals in different parts of the globe singing "I dreamed a dream" from Les Miserables as we watch their dream of a life being ruined by ruthless humans |
| Philosophy | Using animation we show several animals singing the famous song "I dreamed a dream" as we see humans ruining the animals' dreams |
| Problem | Humans continue to be the biggest cause of animal extinction. It's important to raise awareness of the impact we all have over the wildlife |
| Result | The film had over 10 million views on social media without one single media dollar spent. It raised WCFF social media profile with a growth of 1400% and had an impact on the WCFF film festival with 60% growth of ticket sales |
| Media Type | Web Film |
| Length | |
| Soundtrack | I dreamed a dream |
| Chief Creative Officer | Icaro Doria |
| Copywriter | Lucas Oliveira |
| Art Director | Guilherme Racz |
| Creative Director | Bruno Oppido |
| Creative Director | Thiago Carvalho |
More Work
SEE ALLDream (330s)
- BRAND:
- WCFF
- AGENCY:
- DDB New York
The Mourning Posters
- BRAND:
- WCFF
- AGENCY:
- DDB New York
Fresh Fish Poster
- BRAND:
- Barracuda Restaurant
- AGENCY:
- Horizon FCB Middle East
Panda Sutra
- BRAND:
- Wildlife Conservation Film Festival
- AGENCY:
- DDB New York
Sloth Sutra
- BRAND:
- Wildlife Conservation Film Festival
- AGENCY:
- DDB New York
Rhino Sutra
- BRAND:
- Wildlife Conservation Film Festival
- AGENCY:
- DDB New York
Gorilla Sutra
- BRAND:
- Wildlife Conservation Film Festival
- AGENCY:
- DDB New York