Special Olympics Belgium - "The Gift"

Done by Friday

Done by Friday Antwerp, Belgium

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Title	The Gift
Agency	Done by Friday
Campaign	The Gift
Advertiser	Special Olympics Belgium
Brand	Special Olympics Belgium
Posted	January 2018
Business Sector	Culture, Leisure & Sport
Story	Besides creating awareness for Special Olympics and the need they have for volunteers there were two goals in this campaign… First, make it clear to people that it is not a “task” or a “burden” to be a volunteer during a Special Olympics but it is an amazing experience. And secondly, prove that a volunteer is also a huge gift for the athletes as well. Because it helps them to participate in their favorite sports. That’s why we teamed up with BONGO (Smartbox Group Company), market leader in Belgium in the gift/experience box market. And turned the act of volunteering into an actual gift box! Ideal for this year’s end of year! The campaign immediately went viral, and got picked up by tons of influencers. After 2 days, even the Belgian Prime Minister got involved and called upon the nation to participate in this campaign.
Media Type	Television & Cinema
Length	60 seconds
Copywriter	Kenny Timmermans
Copywriter	Wim Demyttenaere
Creative Director	Kenny Timmermans
Creative Director	Dirk Domen