| Title | Doktor Proktor |
| Agency | Try Reklamebyrå |
| Campaign | Doktor Proktor |
| Advertiser | Aschehoug Publishing |
| Brand | Aschehoug |
| Posted | June 2011 |
| Business Sector | Newspapers, Magazines, Books |
| Problem | Books are losing the battle for childrens attention |
| Result | -Headlined the tv news twice on Norways biggest broadcaster (NRK) - Headlined the tv news twice on Norways biggest broadcaster (NRK) - Massive coverage; front page on newsparpers, headlined national radio news and the biggest online medias; - All time record of visitors to the museum-every second child in Oslo attended. - The book went to no. 1 on the sales charts of all literature as the first Norwegian childrens book ever. |
| Media Type | |
| Art Director | Egil Pay |
| Copywriter | Lars Joachim Grimstad |
| Account Director | Morten Polmar |
| Account Manager | Cathrine Wennersten |
| Design | Marianne Eskeland |
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