Title | Smartboat |
Brief | It´s summer and again we meet the |
Agency | Try Reklamebyrå |
Campaign | Smartboat |
Advertiser | Rema 1000 |
Brand | REMA 1000 supermarket |
Date of First Broadcast/Publication | 2020 / 6 |
Business Sector | Department Stores, Supermarkets |
Tagline | Keep it simple |
Story | It´s summer and again we meet the "Smart home guy". This time he is out with his smart boat – voice controlled, of course. What could possibly go wrong? |
Philosophy | REMA 1000 is a Norwegian supermarket chain. For many years they have ran their marketing concept: "Keep it simple" witch is also their philosophy. |
Problem | How to make a sequal that feels fresh? |
Result | Let the main character move out of the Smart home and into his Smart boat. |
Media Type | Television & Cinema |
Length | |
Executive Creative Director | Øystein Halvorsen |
Creative Director | Karin Lund |
Director | Andreas J. Riiser |
Production Company | Bacon OSL |
Copywriter | Øystein Halvorsen |
Project Manager | Cathrine Wennersten |
Producer | Ola N Berg |