Title | ESPN Xgames |
Agency | Africa |
Campaign | ESPN Xgames |
Advertiser | ESPN, Inc. |
Brand | ESPN |
Date of First Broadcast/Publication | 2013 / 7 |
Product | Xgames |
Business Sector | TV/Radio Programs & Stations |
Tagline | Happy birthday to the Sons of Awesome, and to all who are still to come. XGames, 18 years young this year |
Story | Since the mid-90s the Xgames, a competition created and broadcasted by ESPN has helped take sports such as Skateboarding and BMX into the mainstream. Since it's first edition in 1995 various sports have been added to the games, and generations and generation of fearless atheletes (read: absolute nutcases) have been crowned champions. So with the Xgames turning 18 this summer, and therefore reaching adulthood, ESPN has decided to celebrate this special birthday by releasing film starring female skateboarder Karen Jonze. |
Media Type | Television & Cinema |
Length | |
Production Company | Landia |
Creative Director | RODRIGO SAAVEDRA |
Creative Director | Vico Benevides |
Copywriter | RODRIGO SAAVEDRA |
Art Director | Estefânio Holtz |
Art Director | Diego Lauton |
Chief Creative Officer | Sergio Gordilho |
Agency Producer | Mariane Goebel |
Production Company Producer | Carol Dantas |
Production Company Producer | Seba Hall |
Director of Photography (DOP) | Pierre de Kerchove |
Editor | Tiago Gil |
Sound | Antfood |