| Title | Be More Old |
| Title (original language) | Sé Más Viejo |
| Agency | China |
| Campaign | Be More Old |
| Advertiser | Adolfo Dominguez |
| Brand | Adolfo Dominguez |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Clothing |
| Philosophy | BE MORE OLD (“SÉ MÁS VIEJO”). Three simple words that contain a whole brand philosophy. A provocative statement for a campaign which encourages people –regardless of their age–, to behave like old people do. Because nobody shows more wisdom and common sense than the old. Because they know it’s better to have one good shirt than a closet full of things you’ll never wear. An invitation to rethink the way we buy and use clothes. |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Creative Director | Rafa Antón |
| Creative Director | Nicolás Ordozgoiti |
| Programmer | Vasiliy Tsykin |
| Creative Director | Miguel Angel Duo |
| Creative Director | Rafa Antón Bernalte |
| Creative Director | Miguel Angel Duo Garrido |
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