Title | A Lexus ad without a Lexus |
Agency | SrBurns |
Campaign | A Lexus ad without a Lexus |
Advertiser | Lexus |
Brand | Lexus |
Posted | June 2022 |
Business Sector | Cars |
Philosophy | In the latest campaign of the car company Lexus you will not see any of their vehicles, this has been the idea that the digital creative agency Burns has been working on since January to announce the new service of the Lexus Relax brand, with which customers can access a 10-year warranty on all purchases. The campaign will play with the most common places where cars usually appear: roads, curves, hangars or tunnels. Only this time you won't see any of them. |
Media Type | Integrated Media/360 Activation |
Length | |
Executive Creative Director | Pablo Madrid |
Executive Creative Director | Pablo Salinas |
Creative Team | Helena Centeno Crespo |
Creative Team | Maripaz Pascual Gandia |
Client Service Lead | Carla Alexander |
Account Management Team | Carola Torralbo |
Account Management Team | Valle Morales |
Producer | David De La Flor |
Production Team | Guadalupe Puebla |
Director of Photography (DOP) | Javier Ramírez |
Gaffer | Nerea Martínez |
Runner | Carlos Halcón |
Post Production | La Bestia |
Sound | Soundgarden |
Music | Chaco Music House |
Production Company | Fish |