| Title | Unlimited 3 |
| Agency |
Scholz & Friends Berlin GmbH
|
| Campaign |
Unlimited
|
| Advertiser |
Berliner Philharmonie GmbH
|
| Brand |
Berliner Philharmonie
|
| Date of First Broadcast/Publication |
2023 / 4
|
| Product |
Berliner Philharmoniker
|
| Business Sector | Culture, Leisure & Sport
|
| Story | The Berliner Philharmoniker have paved the way for modern musical developments but are often associated with mainstream classical music. A new visual language aims to convey, how the orchestra' transcends genre boundaries and offers new musical discoveries. Inspired by the concert hall’s visionary architecture and the pentagonal logo, we built five-sided box that is fully mirrored, creating an endless reflection of any object placed inside. This striking visual language appears in the season brochure, posters, and digital media – reflecting the orchestra's openness and diversity. |
| Media Type |
Print
|
| Managing Creative Director |
Jens-Petter Waernes
|
| Art Director |
Matteo Pozzi
|
| Art Director |
Wanslez Quaresma
|
| Copywriter |
Paolo Bartalucci
|
| Director Marketing |
Kerstin Glasow |
| Head of Marketing |
Natalie Schwarz |
| Credits Agency (Scholz & Friends) |
|
| Chief Creative Officer |
Matthias Spaetgens |
| Managing Creative Director |
Robert Krause |
| Creative Direction |
Philipp Weber |
| Art Direction |
Philipp Weber |
| Text |
Felix John |
| Account Management |
Yvonne Haupt, Tom Hellbeck |
| Producer |
Daniel Klessig |
| Photographer |
Heribert Schindler |
| DoP |
Heribert Schindler |
