Paolo Bartalucci
Copywriter at Scholz & Friends Group
Milan, Italy
TitleHappy Ramadan (Film)
Agency
Campaign Happy Ramadan
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication 2023
Business Sector Restaurants & Fast Food
Story McDonald's focuses all its communication on the extraordinary temptation of its food. But during Ramadan, McDonald’s Germany made an exception. To show respect and support for the Muslim community, we only advertised tempting and delicious food after the sun set, the time when Muslims break their fast.
Media Type Outdoor/Out of Home
Length
Chief Creative Officer
Executive Creative Director
Copywriter
Art Director
Art Director
Art Director
Art Director
Agency Producer
Managing Director
Managing Director
Art Buyer
Managing Director
Strategic Planner
Agency Account Team
Agency Account Team
Photographer

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