| Title | Art Celebrates |
| Agency | Catalyst Studios |
| Campaign | Art Celebrates |
| Advertiser | Target Corporation |
| Brand | Target |
| Posted | June 2009 |
| Product | Alvin Ailey American Dance Theater |
| Business Sector | Department Stores, Supermarkets |
| Story | Target is celebrating 50 years of the Alvin Ailey American Dance Theater with Art Celebrates, a short film included in the ongoing design-focused Art For All campaign. The short film is being shown before performances of the dance company. Filming shot on the stage of the Joan Weill Center for Dance, home of the Ailey Company in New York, was integrated with historical footage from the companys archives. |
| Philosophy | To review the entire Catalyst Studios Art for All campaign, go to http://catalyststudios.com/artforall/ |
| Problem | The installation continues the characteristics of the Art for All campaign, merging different, sometimes disparate art forms with the iconic Target bulls eye. Target wanted Art for All to feel like the brand in a commercial sense, but not be a commercial. While a version of Art Celebrates will be crafted as a broadcast TV spot, the project was originally conceived as a video installation playing on multiple screens of varying sizes in huge entertainment venues. The Art Celebrates installation launched in Los Angeles on March 13, and was also presented in Dallas Victory Park on March 26. |
| Media Type | Outdoor/Out of Home |
| Length | |
| Production Company | EyeballNYC |
| Sound Design Company | Rumble |
| Music Company / Composer | Rumble |
| Group Creative Director | Connie Soteropulos |
| Creative Director | Shannon Pettini |
| Art Director | Jennifer O'Brien |
| Senior Designer | Jennifer O'Brien |
| Director of Client Services | Betsy Treinen |
| Producer | Barth Ward |
| Director of Photography (DOP) | Joe Arcidiacono |
| Associate Artistic Director, Alvin Ailey | Masazumi Chaya |
| Artistic Director, Alvin Ailey | Judith Jamison |
| Junior Designer | Hsiang Ju Hun |
| CG Modeler | Jin Yu |
| Lead Animator/Compositor | Johan Wiberg |
| Editor | Tom Downs |
| Chief Creative Officer | Limore Shur |
| Director | Limore Shur |
| Group Manager of Media Production | Mark Bennett |
| Producer | Jenn Pearlman |
| Associate Creative Director | Jim Read |
| Head of Production | Muke Sullo |
| Post Production | Allison Pickard |
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