| Title | Table |
| Agency | One Twenty Three West |
| Campaign | Logging more than trees |
| Advertiser | Living Forest Institute |
| Brand | The Only Animal |
| Date of First Broadcast/Publication | 2021 / 3 |
| Business Sector | Environmental & Animal Issues |
| Tagline | We're logging more than our old-growth trees. |
| Story | Old growth forests offer ancient tree structures that are black bears’ preferred habitats for winter denning, birthing, and early rearing of cubs. So, when we log old-growth forests, we take the bears with them - and much of that lumber is being shipped overseas to make cheap furniture. This idea shows people what they’re really buying when they get products made from old-growth forests - and then show them how they can help stop it: sign the petition at Ancient Forest Alliance to help stop logging BC’s old growth forests, and help save the black bears that live in them. |
| Media Type | |
| Creative Director | Bryan Collins |
| Creative Director | Rob Sweetman |
| Copywriter | Addie Gillespie |
| Art Director | John Larigakis |
| Producer | Natasha Lakhani |
| Photographer | Bill Hawley |
| Retoucher | Kathleen Loski |
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