| Title | Prudent Lights |
| Agency | Shackleton Group |
| Campaign | Prudent Lights |
| Advertiser | N/A |
| Brand | N/A |
| Date of First Broadcast/Publication | 2021 / 12 |
| Business Sector | Advertising & Communication |
| Story | How they work 1. Place "Prudent Lights" in your tree, nativity scene or space you want to light up. 2. Plug them into any socket. 3. And that's it. They’ll know when to switch off to save. The "Prudent Lights" are presented in a humorous spot that narrates the surprise party that a family is preparing for their grandmother, Prudent. To amaze the head of the family, her children and grandchildren decorate her entire home with flashy lights that require a lot of power, achieving their objective, but not with the desired effect. |
| Problem | This Christmas in Spain, moderation with food, restraint when it comes to drinking, and control in family conversations, will be minor concerns compared to the real challenge: exorbitant electricity prices. |
| Media Type | Case Study |
| Length | |
| President | Pablo Alzugaray |
| Chief Executive Officer (CEO) | Pablo Alzugaray |
| Executive Creative Director | Juan Silva |
More Work
SEE ALLDavid and Juan
- BRAND:
- DGT
- AGENCY:
- Accenture Song Spain
Cristina and Lolo
- BRAND:
- DGT
- AGENCY:
- Accenture Song Spain
Cristina and Lolo
- BRAND:
- DGT
- AGENCY:
- Accenture Song Spain
Martin and Carlos
- BRAND:
- DGT
- AGENCY:
- Accenture Song Spain
Gifts To and Fro
- BRAND:
- Shackleton
- AGENCY:
- Shackleton Group
Xmas Mode
- BRAND:
- Shackleton
- AGENCY:
- Shackleton Group
Mars OK
- BRAND:
- Banco Pichincha
- AGENCY:
- MullenLowe Delta
Moon OK
- BRAND:
- Banco Pichincha
- AGENCY:
- MullenLowe Delta
Infography 02
- BRAND:
- Shackleton
- AGENCY:
- Shackleton Group