| Title | Cristina and Lolo |
| Agency |
Accenture Song Spain
|
| Campaign |
When you Kill on the Road, you Kill every day of your Life
|
| Advertiser |
DGT Dirección General de Tráfico
|
| Brand |
DGT
|
| Date of First Broadcast/Publication |
2023 / 7
|
| Business Sector | Road Safety
|
| Story | The campaign ims to highlight the traumatic reality of living with the guilt and memory of taking a life due to driving under the influence of alcohol. |
| Philosophy | Drinking and driving is a lethal combination, leading to a significant increase in mistakes behind the wheel and a heightened probability of fatal accidents. With the onset of summer, nearly 50 million trips are made across the country, including long journeys, day trips, and visits to popular festivals. Coupled with a holiday mindset, this surge in travel could lead to a rise in irresponsible behaviour, such as drunk driving.
|
| Problem | This campaign revolves around real-life accounts of individuals who have lived with the consequences of their intoxicated actions behind the wheel. The aim is not only to alert the general public but specifically to draw the attention of younger drivers to the severe repercussions of driving under the influence.
|
| Media Type |
Print
|
| More Information | https://todoslosdiasdetuvida.dgt.es/ |
| Chief Creative Officer |
Juan Silva
|
