Jens Pfau
Chief Creative Officer at adam&eve Berlin
Hamburg, Germany
TitleSuper Marc
Agency
Campaign Super Marc
Advertiser EDEKA Zentrale
Brand Edeka
Date of First Broadcast/Publication 2021 / 6
Business Sector Department Stores, Supermarkets
Story EDEKA offers three times more products than the average German’s vocabulary. Since language can’t even comprehend EDEKAs variety, we turned to music. Our Idea: Let’s make people FEEL the endless variety they can find at EDEKA: By transforming products into music. For that, we wired up an entire supermarket into a giant synthesizer – and had it played by a crazy musician, who could even play the weirdest fruits and vegetables.
Media Type Music Video
Length
Production Company
Production Company
Managing Creative Director
Executive Creative Director
Creative Director
Art Director
Copywriter
Junior Art Director
Intern
Intern
Senior Producer
Client Services Director
Account Director
Project Manager
Managing Director
Creative Music Strategist
Student Assistant/Music
Artist

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