| Title | How are you? |
| Title (original language) | Wie geht's dir? |
| Agency | adam&eve Berlin |
| Campaign | How are you? |
| Advertiser | Deutsche Telekom |
| Brand | Deutsche Telekom |
| Date of First Broadcast/Publication | 2022 / 11 |
| Business Sector | Telecommunications Services |
| Story | Launching with a hero spot, the integrated campaign tells the story of an empathetic Headteacher who we see acting as a constant source of support for everyone in his life; from his students and their parents, to colleagues and family. When he returns home after yet another stressful day, we witness the importance of this small question “How are you?”, as the moment of real connection allows the heavy emotional load to begin to fall from his shoulde |
| Philosophy | Deutsche Telekom has launched a pan-European Christmas campaign encouraging people to check in on each other over the festive season. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Jens Pfau |
| Chief Brand Officer | Ulrich Klenke |
| Production Company | Iconoclast Germany |
| Director | Jan Kapitän |
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