| Title | Octopus : radio |
| Agency | One Twenty Three West |
| Campaign | #unpluganddrive |
| Advertiser | Canadian Automobile Association |
| Brand | CAA |
| Posted | December 2020 |
| Business Sector | Road Safety |
| Tagline | It only takes a second to be distracted |
| Story | CAA (Canadian Automobile Association) wanted to create a campaign encouraging young drivers to drive responsibly, and remind them that using your phone in any way, is considered distracted driving. The animated videos use unique animals to soften the message and highlight the embarrassment they feel when getting caught in hopes that they’ll put their phone down. |
| Media Type | Flash Animation |
| Length | |
| Creative Director | Rob Sweetman |
| Producer | Paula Gill |
| Copywriter | Addie Gillespie |
| Art Director | John Larigakis |
| Illustrator | John Larigakis |
| Creative Director | Dominic Prevost |
| Sound Production | Murmur |
More Work
SEE ALLAs Simple As Enjoying a Wine 3
- BRAND:
- Almacenes Éxito
- AGENCY:
- Sancho BBDO
As Simple As Enjoying a Wine 2
- BRAND:
- Almacenes Éxito
- AGENCY:
- Sancho BBDO
As Simple As Enjoying a Wine 1
- BRAND:
- Almacenes Éxito
- AGENCY:
- Sancho BBDO
As Simple As Enjoying a Wine
- BRAND:
- Almacenes Éxito
- AGENCY:
- Sancho BBDO
Pelican : GPS
- BRAND:
- CAA
- AGENCY:
- One Twenty Three West
Bears : texting
- BRAND:
- CAA
- AGENCY:
- One Twenty Three West
Aliens
- BRAND:
- Science World
- AGENCY:
- Rethink Communications Inc.
Dolphins
- BRAND:
- Science World
- AGENCY:
- Rethink Communications Inc.
Questions
- BRAND:
- Science World
- AGENCY:
- Rethink Communications Inc.