| Title | As Simple As Enjoying a Wine 3 |
| Agency |
Sancho BBDO
|
| Campaign |
As Simple As Enjoying a Wine
|
| Advertiser |
Grupo Exito
|
| Brand |
Almacenes Éxito
|
| Date of First Broadcast/Publication |
2023 / 11
|
| Business Sector | Department Stores, Supermarkets
|
| Philosophy | We created "As simple as enjoying a wine", a concept that aimed to educate in a clear, simple and close way to Colombians about the world of wine. We brought this concept to life through the creation of a brand that started with a simple, which sought to convert the complexity of the world of wine into something easy to understand, with these lines we created different illustrations accompanied by texts that showed that this was as simple as enjoying a wine. |
| Problem | How to invite Colombians to the largest wine fair in the world. When wine is not of their preference and they don't know how to enjoy it because they see it as something complicated and sophisticated? |
| Result | This stroke went through billboards, bus stops and social networks, fulfilling the objective of taking Colombians for 8 days to Expovinos in Bogota and Medellin, achieving the following results: +7 million people impacted. + 55,000 attendees 45 million bottles sold. |
| Media Type |
Outdoor/Out of Home
|
| VP, Chief Creative Officer |
Mario Lagos
|
| Executive Creative Director |
Jhonny Victoria
|
| Executive Creative Director |
Andrés Luque
|
| Business Executive |
Paula Arias
|
| Creative Director |
Julián Ochoa
|
| Creative Director |
Manuel Bedoya
|
| Copywriter |
Nicolás Castañeda
|
| Art Director |
Leonardo Castro
|
| Art Director |
Michele Cuervo
|
| Copywriter |
Johan Salinas
|
| Copywriter |
Daniel Navarrete
|
| Post Production |
Daniel Moreno
|
| Head of Content |
Paula Gill
|
| Strategy Lead |
Paula Centeno
|
| Head of Business Affairs |
Angie Cardenas
|
| Account Executive |
Mayerly Ruiz
|
| Account Executive |
Cristian Sosa
|
| Production Company |
Flare BBDO
|
| Illustrator |
Rocio Diestra
|
