| Title | Comic Relief Safety Video (2mn) |
| Brief | British Airways needed a new in flight safety video - one that people would really pay attention to. They were also keen to raise money for Flying Start, their charity partnership with Comic Relief. By combining both objectives, and persuading A list talent to subject themselves to a casting session for the video, a unique piece of life saving information was created. The video is now being seen on board, worldwide, |
| Agency |
BBH
|
| Campaign |
British Airways safety video
|
| Advertiser |
British Airways
|
| Brand |
British Airways
|
| Posted | November 2018 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
|
| Story | BA needed a new in flight safety video. One that people would really pay attention to. They were also keen to try and raise even more money for Flying Start, their charity partnership with Comic Relief. By combining both objectives, and persuading A list talent to subject themselves to a casting session for the video, a unique piece of life saving information and branded entertainment was created. The video is now being seen on board, worldwide, by BA’s 45M passengers and online where it’s clocked up over 9M views to date. |
| Media Type |
Web Film
|
| Creative Director |
Paul Silburn
|
| Copywriter |
AK Parker
|
| Copywriter |
George Brettell
|
| Art Director |
AK Parker
|
| Art Director |
George Brettell
|
| Photographer |
Jamie Cairney
|
| Production Company |
2AM, London
|
| Director |
Becky Martin
|
| Production Company Producer |
Gwilym Gwillim
|
| Agency Producer |
Natalie Parish
|
|
Nick Crabb
|