Tecsup, the leading technological institute in Peru, celebrates 40 years of existence and has commissioned Zavalita Brand Building, awarded local independent agency, to rebrand and position the brand. As a result, the agency came up with “It's techno, but it's not logical”, a campaign focused on social platforms like TikTok that questions the thoughtless use of technology as a panacea in itself, without considering its deeper and transformative meaning of the local reality.
Philosophy
Tecsup, the leading technological institute in Peru, celebrates 40 years of existence and has commissioned Zavalita Brand Building, awarded local independent agency, to rebrand and position the brand. As a result, the agency came up with “It's techno, but it's not logical”, a campaign focused on social platforms like TikTok that questions the thoughtless use of technology as a panacea in itself, without considering its deeper and transformative meaning of the local reality.