| Title | Wast.age S/A (Case study) |
| Agency | CP+B |
| Campaign | Wast.age S/A |
| Advertiser | Gastromotiva |
| Brand | Gastromotiva |
| Date of First Broadcast/Publication | 2020 / 11 |
| Business Sector | Environmental & Ecological Issues |
| Story | Brazilians waste 26.3 million tons of food every year. In the supermarket sector alone, almost 7 billion reais of food are thrown away, according to a survey by the Department of Economics and Research of ABRAS, Brazilian Association of Supermarkets, of 2019 - but the total amount is much higher. In order to take this information to Brazilians, the agency CP + B Brasil created Wasta.ge S/A, a fictitious company that earns these 7 billion reais, with exponential growth and increased earnings in different sectors, such as 55% only in fruits, 25% in cereals and 33% in fish. Wast.age is the centerpiece of the integrated campaign created by CP + B for Gastromotiva, a social organization that combats hunger and uses food as a tool for social transformation. In addition to a film, digital pieces and other actions, the company will have a partnership with Sony's Shark Tank tv show. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Marcos Medeiros |
| Chief Creative Officer | André Kassu |
| Creative Director | Marcelo Rizerio |
| Creative / Designer | Marlus Lau |
| Creative / Designer | Giovani Baggio |
| Planning Team | Paula Baião |
| Planning Team | José Diniz |
| Planning Team | Lucas Madeira |
| Planning Team | Luana Azeredo |
| Projects | Paola Kinder |
| Projects | Nathalia Beividas |
| Producer | Gisele Cordeiro |
| Producer | Ana Casagrande |
| Production Company | Central Content |
| Executive Production Director | Andre Lion |
| Executive Producer | Ludmila Stempniewski |
| Director of Photography (DOP) | Felipe Lion |
| Creative / Art Direction | Miwa Shimosakai |
| Video editing | Enio Vital |
| Video editing | Andre Lion |
| Color Grade Artist | David Queiroz |
| Music Producer | Flavio Marchesin |
| Music Producer | Renan Corso |
| Executive Producer | Edu Bernardo |
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