Gastromotiva - "Wast.age S/A"

CP+B Sao Paulo, Brazil

2624

This ad is part of the ACT Responsible Collection

Brand: Gastromotiva
Country: Brazil

Advertiser: Gastromotiva

Title	Wast.age S/A
Agency	CP+B
Campaign	Wast.age S/A
Advertiser	Gastromotiva
Brand	Gastromotiva
Date of First Broadcast/Publication	2020 / 11
Business Sector	Environmental & Ecological Issues
Story	Brazilians waste 26.3 million tons of food every year. In the supermarket sector alone, almost 7 billion reais of food are thrown away, according to a survey by the Department of Economics and Research of ABRAS, Brazilian Association of Supermarkets, of 2019 - but the total amount is much higher. In order to take this information to Brazilians, the agency CP + B Brasil created Wasta.ge S/A, a fictitious company that earns these 7 billion reais, with exponential growth and increased earnings in different sectors, such as 55% only in fruits, 25% in cereals and 33% in fish. Wast.age is the centerpiece of the integrated campaign created by CP + B for Gastromotiva, a social organization that combats hunger and uses food as a tool for social transformation. In addition to a film, digital pieces and other actions, the company will have a partnership with Sony's Shark Tank tv show.
Media Type	Digital
Length	89 seconds
Chief Creative Officer	Marcos Medeiros
Chief Creative Officer	André Kassu
Creative Director	Marcelo Rizerio
Planning Team	Lucas Madeira
Music Producer	Renan Corso
Creative / Designer	Giovani Baggio
Projects	Nathalia Beividas
Executive Production Director	Andre Lion
Video editing	Andre Lion
Director of Photography (DOP)	Felipe Lion
Executive Producer	Ludmila Stempniewski
Planning Team	Luana Azeredo
Creative / Designer	Marlus Lau
Producer	Ana Casagrande
Planning Team	Paula Baião
Planning Team	José Diniz
Projects	Paola Kinder
Producer	Gisele Cordeiro
Creative / Art Direction	Miwa Shimosakai
Video editing	Enio Vital
Color Grade Artist	David Queiroz
Music Producer	Flavio Marchesin
Executive Producer	Edu Bernardo
Production Company	Central Content