Widely recognized as a leader in cross-channel marketing, William heads VSA’s consumer marketing practice, overseeing digital, direct/CRM, advertising, promotion and shopper/retail marketing solutions for some of the world’s most respected brands. William was previously President and Chief Creative Officer of North America for Arc Worldwide, the global marketing company and part of Leo Burnett Worldwide and the Publicis Groupe. He has been recognized more than 300 times with major creative awards around the world and served as president of the jury at the Cannes Lions International Advertising Festival.