Title | Disconnect for a While |
Agency | Havas Tel Aviv |
Campaign | Disconnect for a While |
Advertiser | Steimatzky Book Store |
Brand | Steimatzky Book Store |
Date of First Broadcast/Publication | 2022 / 6 |
Business Sector | Retail, Distribution & Restaurants |
Story | To promote Steimatzky's Book Month in Israel, which offers a wide variety of books at a great price, the book chain has created an outdoor campaign that looks like Netflix, Facebook and Instagram logos, suggesting it's a good opportunity to disconnect from screen time for a while. Steimatzky is the largest and oldest book chain in Israel, and this is the first and only campaign without the brand's logo or colors in the brand's 100-year history. |
Media Type | Outdoor/Out of Home |
Chief Marketing Officer (CMO) | Shira Bachar |
Studio | Franck Abbu |
Account Executive | Adi Goldstein |
Account Supervisor | Eden Malka |
Media Manager | Lior Grintz |
VP Clients | Sarit Ben-Tzur |
Executive Creative Director | Daniel Bnaya |
Chief Creative Officer | ben sever |
Chief Executive Officer (CEO) | ben sever |
Chief Executive Officer (CEO) | Or Gleicher |