| Title | Disconnect for a While |
| Agency | Havas Tel Aviv |
| Campaign | Disconnect for a While |
| Advertiser | Steimatzky Book Store |
| Brand | Steimatzky Book Store |
| Date of First Broadcast/Publication | 2022 / 6 |
| Business Sector | Retail, Distribution & Restaurants |
| Story | To promote Steimatzky's Book Month in Israel, which offers a wide variety of books at a great price, the book chain has created an outdoor campaign that looks like Netflix, Facebook and Instagram logos, suggesting it's a good opportunity to disconnect from screen time for a while. Steimatzky is the largest and oldest book chain in Israel, and this is the first and only campaign without the brand's logo or colors in the brand's 100-year history. |
| Media Type | Outdoor/Out of Home |
| Chief Marketing Officer (CMO) | Shira Bachar |
| Studio | Franck Abbu |
| Account Executive | Adi Goldstein |
| Account Supervisor | Eden Malka |
| Media Manager | Lior Grintz |
| VP Clients | Sarit Ben-Tzur |
| Executive Creative Director | Daniel Bnaya |
| Chief Creative Officer | ben sever |
| Chief Executive Officer (CEO) | ben sever |
| Chief Executive Officer (CEO) | Or Gleicher |
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