Fast Food Restaurants - "McDelivery Stealth Menu"

Nord DDB STO

Nord DDB STO Stockholm, Sweden

Awards

2708

Brand: Fast Food Restaurants
Country: Sweden

Advertiser: McDonald's

Title	McDelivery Stealth Menu
Brief	McDonald’s Sweden had just launched its McDelivery service and wanted to tell people they could now get its famous burgers delivered to their doorsteps. So a classic direct medium was used in a new and cheeky way. The agency targeted areas of Stockholm where people ordered the most sushi, Thai, pizza or Indian food, copied the style of local takeout flyers, and made McDelivery menus in a similar format. Informing people that McDonald's is also now available for home delivery.
Agency	Nord DDB STO
Campaign	McDelivery Stealth Menu
Advertiser	McDonald's
Brand	Fast Food Restaurants
Posted	November 2019
Business Sector	Food
Story	McDonald’s Sweden has just established it’s McDelivery service which is now expanding all over the country. So we wanted to tell people that they now can get McDonald’s world famous burgers delivered to their doorstep. We used one of the most known direct channels in the world – take out menus from your local restaurant – in a new and sneaky way. We targeted areas of Stockholm where people order the most sushi, Thai, pizza and Indian food and copied the style of local takeout flyers and made McDelivery menus in a similar format. A direct mail campaign that highlighted that McDonald's, too, is part of the local delivery options now.
Media Type	Direct Marketing
Chief Creative Officer	Andreas Dahlqvist
Client Director	Johanna Björnfot
Client Manager	Annie Leander
Client Manager	Stina Nyberg
Copywriter	Petter Dixelius
Art Director	Joel Ekstrand
Art Director	Leo Dahl
Graphic Designer	Fredrik Kjellström
Graphic Designer	Ylva Höckerlind
Photographer	Daniel Liljas