Andreas Dahlqvist
Chief Creative Officer at Grey New York
Stockholm, United States
TitleKeep Life Dreamy
Agency
Campaign Keep Life Dreamy
Advertiser Lotto
Brand Lotto
Date of First Broadcast/Publication 2024 / 3
Business Sector Lottery & Gambling
Story The state-owned, and among Swedes immensely popular, lottery Lotto from Svenska Spel has for decades made thousands of Swedes millionaires. With their new communication concept "Keep Life Dreamy," they aim to solidify their role as the iconic game that inspires the Swedish people to dream. This is showcased in the launch film through the equally iconic '70s hit "Dreamer." The launch film, directed by award-winning Hanna Maria Heidrich, celebrates all the dreamers living among us and demonstrates how a life-affirming attitude can spread. Here, with the help of the 1974 banger "Dreamer," it moves from one open-minded dreamer to another.
Media Type Television
Length
Chief Creative Officer
Creative Lead
Copywriter
Graphic Designer
Agency Producer
Online Artist
Online Artist
Director
Executive Producer
Producer
Producer
Director of Photography (DOP)
Editor
Grade
Sound Design Company
Creative Director
Copywriter
Art Director
Client Manager
Client Director
Client Director
PR Advisor
Lead Music Supervisor
Music
Creative Lead Fredrik Simonsson
Online artist Eskil Lundberg

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started