| Title | Abbey Road |
| Brief | In 1969, a Volkswagen Beetle was badly parked on Abbey Road. The parking mishap ended up on one of the world’s most iconic album covers. To celebrate the 50th anniversary of The Beatles’ "Abbey Road", Volkswagen released a limited edition vinyl cover. But this time, the fifth "Beatle" was perfectly parked. The tribute highlights VW's Park Assist – a feature that was not available 50 years ago. Volkswagen dropped the Reparked Edition in record stores and online, selling out in just over two hours. All proceeds went to BRIS, a children’s rights organisation. |
| Agency | Nord DDB STO |
| Campaign | Abbey Road |
| Advertiser | Volkswagen |
| Brand | Vokswagen |
| Posted | November 2019 |
| Business Sector | Automotive |
| Story | Volkswagen corrects one of the world's most iconic parking fails and reparks the 5th Beatle on Abbey Road to highlight Park Assist technology. |
| Problem | n 1969, a Volkswagen Beetle was wrongly parked on Abbey Road. Sadly, the parking mishap ended up on one of the world’s most iconic album covers. To celebrate the 50th anniversary of The Beatles’ Abbey Road, Volkswagen released a limited edition vinyl cover. But this time, with a perfectly parked 5th Beatle. The tribute highlights Park Assist, a parallel parking assistant that automatically parks the car – a feature that was obviously not available 50 years ago. Volkswagen dropped the Reparked Edition in record stores and online, selling out in 2 hours and 19 minutes. All proceeds were donated to BRIS, a children’s rights organization. |
| Media Type | Case Study |
| Chief Creative Officer | Andreas Dahlqvist |
| Creative Director | Simon Higby |
| Marketing Director | Jeanette Asteborg |
| Advertising Manager | Carl Sundstedt |
| Client Director | Maja Björklén |
| Client Manager | Linda Lonaeus |
| Art Director | Anna-Emilja Salonen |
| Social Media Expert | Jonas Eriksson |
| CONTENT MANAGER | Jonas Eriksson |
| PR Director | Susanne Johansson |
| Graphic Designer | Mikael Norberg |
| Print Production Manager | Anna Lisspers |
| Photography / Illustration | Mandarin |
| Photography / Illustration | Olof Ringmar |
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