McDonald's Fast Food Restaurants - "McCharge"

Nord DDB STO

Nord DDB STO Stockholm, Sweden

Awards

2521

Brand: McDonald's Fast Food Restaurants
Country: Sweden

Advertiser: McDonald's

Title	McCharge
Brief	With charging stations at 55 restaurants in Sweden, McDonald’s is the largest restaurant chain for electric car charging in the country. In 2020, all of McDonald’s drive-thru restaurants in the country would double as charging stations. And since they were "the gas stations of the future”, they mirrored traditional gas station communication by adding displays under the golden arches showing the current price for charging, alongside the prices of Big Macs and Happy Meals. Leading the way to fossil free highway stops.
Agency	Nord DDB STO
Campaign	McCharge
Advertiser	McDonald's
Brand	McDonald's Fast Food Restaurants
Posted	November 2019
Business Sector	Restaurants & Fast Food
Story	With charging stations at 55 restaurants in Sweden, McDonald’s is the largest restaurant chain for electric car charging in the country. In 2020, all of McDonald’s drive-thru restaurants in the country will double as charging stations. As “the gas station of the future”, we copied the most traditional of traditional gas station communication and put up permanent installations under the golden arches displaying the current price for charging, and the prices of Big Macs and Happy Meals, gas-station style. To lead the way to fossil free highway stops.
Media Type	Case Study
Chief Creative Officer	Andreas Dahlqvist
Client Director	Jens Welin
Client Director	Johanna Björnfot
Client Manager	Jeanette Ytterman
Client Manager	Stina Nyberg
Client Manager	Annie Leander
Creative Producer	Tobias Bergenwall
Communication Planner	Jesper Andersson
Account Planner	Lisa Ström
Copywriter	Petter Dixelius
Art Director	Joel Ekstrand