| Title | Night Swimming |
| Agency | AMV BBDO |
| Campaign | Night Swimming |
| Advertiser | Ford Motor Company |
| Brand | Ford Ranger |
| Date of First Broadcast/Publication | 2021 / 12 |
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Story | The film features beautiful underwater scenes of people swimming at night, apparently in a pool. It’s then revealed that they’re actually swimming in a lake and the water is lit not by pool lights, but by the headlights of Ranger pickups, demonstrating their 800mm wading depth. |
| Philosophy | FORD of Europe has launched a new Pan-European campaign for the Ranger pickup truck, showcasing its best-in-class 800mm wading depth. Ranger is Europe's top-selling pickup and winner of multiple awards, including the bi-annual International Pick-up Award 2020 and What Car? Pick-up of the Year 2021. Created by AMV BBDO and entitled ‘Night Swimming’, the creative work subverts pickup category conventions of trucks battling dusty deserts and rocky mountains, piloted by rugged outdoorsy men. The campaign comprises a film in long and short formats for TV, VOD, YouTube and social media as well as a suite of bespoke digital and social ads, digital OOH, and print. Directed by Adam Berg at Smuggler, the film was shot in a film studio and on location in Romania in late summer 2021. The campaign’s print and digital out of home feature stunning images shot by photographer Benedict Redgrove. |
| Media Type | Television |
| Length | |
| Soundtrack | Oh Land ‘Wolf and I’ |
| Music Supervision | Eclectic Music |
| Editing Company | Trim Editing |
| Director of Marketing | Peter Zillig |
| Brand Content Manager | Pushi Jaswant |
| Marketing and Communications Manager | Richard Beard |
| Chief Creative Officer | Alex Grieve |
| Executive Creative Director | Nadja Lossgott |
| Executive Creative Director | Nicholas Hulley |
| Strategy Partner | Stephen Wallace |
| Senior Strategist | Katherine Oulds |
| Managing Partner | Tom Shattock |
| Business Director | Roberto Ghidini |
| Business Director | Kate Harris |
| Account Director | Jean-Luc Gentilli |
| Senior Producer | Romila Sanassy |
| Senior Art Producer | Rhiannon Nicol |
| Senior Project Manager | Sammy Kennard |
| Senior Creative Artworker | Steve Hopkins |
| Production Company | Smuggler |
| Director | Adam Berg |
| Producer | Ben Croker |
| Sound Designer | Matt Collinge |
| Sound Design Company | Phaze Audio |
| Sound Engineer | James Benn |
| Sound | Bark Soho |
| Executive Sound Producer | Cliff Wilson |
| Music Supervision | Jak Melvin |
| Label | SONY RECORDS |
| Post Production | Nineteen Twenty |
| Flame Lead | Ludo Fealy |
| Post-production Producer | Scott Griffin |
| Editor | Paul Hardcastle |
| Executive Post Producer | Noreen Khan |
| Media Agency | Mindshare Europe |
| Activation Agency | GTB |
| Photographer | Benedict Redgrove |
| Photographer's Agent | Emma Phillips |
| Retouching | Ink |
| Senior Digital Project Manager | Dean Kelly |
| Senior Digital Project Manager | Donna Valenzano |
| Motion Design Lead | Rob Dewell |
| Motion Designer | Gabor Eszenyi |
| Digital creative | Alex Sims |
| Digital Copywriter | Rachel Stafford |
More Work
SEE ALLImagine
- BRAND:
- Child Poverty Action Group
- AGENCY:
- Creature London
Quick Share the holidays with Galaxy
- BRAND:
- Samsung Galaxy
- AGENCY:
- BBH New York
The Land of New Football
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy Amsterdam
The Bartenders’ Gathering
- BRAND:
- Jameson
- AGENCY:
- TBWA\Dublin