Tal Riven
Chief Creative Officer at ACW Grey
Tel-Aviv, Israel
TitleRabbi-Bot (Case Film)
Agency
Campaign Rabbi-Bot
Advertiser Procter & Gamble
Brand Always
PostedDecember 2020
Business Sector Sanitary Towels
Philosophy Biblical laws concerning menstruation prohibit sexual intercourse while menstruating, imposing punishment of extinction on both husband and wife if violated. No wonder religious couples take very seriously the rituals that guide marriage. Once menstruation ceases the woman counts 7 “clean-days” and takes a ritual bath before the couple can have sexual intercourse again. Women test whether menstruation has ceased using a pad and in case there is still discharge the couple needs to consult a rabbi who carefully inspects the nature of the stains to decide whether to give the "green-light" or not. Women dread this consultation, they wish they could practice their faith without encountering this embarrassing and time-consuming practice. Always' Rabbi-Bot is a customized app using the power of Artificial Intelligence to help women determine whether they are still menstruating or not, all directly and conveniently from her smartphone with no need to discuss intimate affairs with others.
Media Type Applications
Length
Creative Agency
Production Company
Public Relations Agency
Senior Copywriter
Brand Manager
PR and Influencer manager
Head of Development
Advertising Manager
Application Designer
Communication Planning Director
Graphic Designer
Communication Planning Director
Chief Executive Officer (CEO)
Brand Manager Assistant
Chief Executive Officer (CEO)
Brand Manager
Advertising Manager
Client Services Director
Marketing Director
Business Director
Chief Executive Officer (CEO)
Chief Creative Officer
Chairman

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started