Title | Female images - Digital Billboard |
Agency | ACW Grey |
Campaign | Hidden Portraits |
Advertiser | Israel Women’s Network (IWN) |
Brand | Israel Women’s Network (IWN) |
Date of First Broadcast/Publication | 2023 / 4 |
Business Sector | Charities, Foundations, Volunteers |
Story | There are places in Israel where this is the only way to show women in public. For more than a decade, Thousands of female images have been vandalised in the public sphere in Israel by extreme orthodox. |
Philosophy | They made a mosaic image of Israeli actor Tsahi Halevi representing the portraits of thousands of women who were defaced over the years – to give women back their rightful presence in the public sphere. Defacement of Out Of Home (OOH) ads featuring women is a common phenomenon in recent years in Jerusalem. Women’s faces are being blotted out, spray painted, covered with stickers, scratched out, and in extreme cases burned down. These actions are carried out by ultra-orthodox extremists that find the portrayal of a female image in public offensive. OOH companies, agencies and advertisers that did not fall in line with these “standards” have frequently fallen victim to vandalism and eventually chose to avoid using female models and influencers in their ads given the financial costs of these attacks. As a result, women’s faces have disappeared from billboards and posters across the city and a girl growing up in Jerusalem would not see an image of a woman running for city council or a successful female athlete promoting a sports brand in the public sphere. Fed up After more than a decade of complacency with the situation, advertising professionals in Israel refuse to keep silent as the war on women in Jerusalem is not very different than the war on women (and men) in other geographies – the enforcement of strict codes around dress and behavior in Iran and even the overturning of abortion laws in the U.S. as other harrowing examples. True nature Together with JCDecaux, the largest OOH company in the world, and IWN (Israel Women’s Network), |
Media Type | Digital Billboard/Poster |
Length | |
Market | Israel |
Media Agency | Blue Oyster Israel |
Media Partner | JCDecaux Israel |
Production | Adler Chomski |
Technology | Bria Artificial Intelligence |
Chief Creative Officer | César García |
Chief Creative Officer | Julio Álvarez |
Chief Creative Officer | Tal Riven |
Production Manager | Gal Yaakov |
Creative Agency | Cloudfactory Amsterdam |
Creative Manager | Kobi Cohen |
Creative Manager | Michal Marzin |
Visual Director | Ayelet Chenerel |
Art Director | Eilon Amram |
Traffic Manager | Shir Carmona |
Digital Artist | Noy Yaakov |
Designers & Motion | Eyal Orli |
Designers & Motion | Rabi Rabea |
Designers & Motion | Shay Cudek |
Producer | Yarden Brenner |