Guilhem Arnal
Directeur de Création at Blue
Boulogne-Billancourt, France
TitleTrust
Title (original language)Confiance
Agency
Campaign Trust
Advertiser La Poste
Brand Postal Services
PostedJuly 2004
Business Sector Postal, Courier & Shipping Services
Tagline The French Post Office. Trust has a future.
Tagline (original language) La Poste. La confiance a de l'avenir.
Story A mother goes in the street with her baby in the arms and gives him to an unknown man. Then, the child successively passes in the arms of several caring strangers. The baby finally ends with a couple of old people who seem to be his grand parents.
Story (original language) Une mère marche dans la rue avec son bébé dans ses bras et le donne à un inconnu. Ensuite, l'enfant passe successivement dans les bras de plusieurs étrangers. Il termine dans les bras d'un couple de personnes âgées qui semblent être ses grands-parents.
Media Type Television & Cinema
Length
Market France
Soundtrack Still Dead
Production Company
Creative Director
Copywriter
Art Director
Agency Producer
Agency Producer
Director
Music

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