| Title | Please Come |
| Agency | McCann New York |
| Campaign | Vagina Appreciation Day |
| Advertiser | TherapeuticsMD |
| Brand | ANNOVERA |
| Date of First Broadcast/Publication | 2021 / 4 |
| Business Sector | Contraceptives & Pregnancy Tests |
| Story | Annovera invites you to PLEASE COME this #VaginaAppreciationDay, April 23rd. April 23rd is Vagina Appreciation Day (it's a real holiday), and as the unapologetic brand of birth control ANNOVERA is unapologetically encouraging women to appreciate their vagina one of the best ways we can think of—by having an orgasm. Our spokesperson Whitney Cummings will kick off a day of self-discovery and empowerment with a call to action—quite literally—encouraging women to celebrate with whoever/whatever they like, wherever and whenever they're most comfortable. We created Instagram posts, story stickers, and will post a video from Whitney, encouraging people to celebrate with us. And for everyone that does? Therapeutics MD will donate $1 to organizations working to support women’s health and education initiatives, up to $50,000. |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Chief Creative Officer | Sean Bryan |
| Chief Creative Officer | Thomas Murphy |
| Executive Creative Director, EVP | Maru Kopelowicz |
| Senior Art Director | Craig Bishop |
| Associate Creative Director | Lucas Shanks |
| EVP Executive Account Director | Darla Price |
| SVP, group account director | Lea Mastroberti (Spagias) |
| Account Director | Dana Markiewicz |
| Account Supervisor | Christen Koribanics |
| Account Executive | Chelsea Cines |
| Chief Strategy Officer | Erica Yahr |
| SVP, Group Strategy Director | Anna Andreis |
| Senior Strategist | Rosalind Mowitt |
| VP Comms Strategy Director | Whitney Bryan |
| VP Social Strategy Director | Danielle Karr |
| Social Strategist | Rebecca Krevat |
| SVP Executive Integrated Producer | Debbie Dunlap |
| Agency Producer | Victoria Wills |
| EVP Client Experience | Leah Wiseman |
| PR Agency | Weber Shandwick Worldwide |
| SVP Media Relations | Danielle Burrick |
| Director Media Relations | Carolyn Heinerichs |
| Associate Media Relations | Mollie Godbout |
| Chief Commercial Officer | Dawn Halkuff |
| VP, Marketing | Kristen Landon |
| Senior Marketing Director | Tom Moody |
| Associate Product Manager | Jessica Finizio |
| Associate Product Manager | Jennifer Salokar |
| Production Company | Imposter |
| Director | Carlyn Hudson |
| Executive Producer | Avtar Khalsa |
| Producer | Tiffany Suh |
| DP | Lidia Nikonova |
| Production Designer | Kelly Fondry |
| Production Supervisor | Becca Ma |
| 1st Image Assistant | Candy Yi |
| Hair | Dritan Vushaj |
| Make-Up Artist | Jamie Greenberg |
| Wardrobe / Stylist | Nicole Schneider |
| Actor / Celebrity | Whitney Cummings |
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