| Title | Early Riser |
| Agency | McCann New York |
| Campaign | Early Riser |
| Advertiser | New York Lottery |
| Brand | BACON! |
| Date of First Broadcast/Publication | 2021 / 9 |
| Product | Scratch-off game |
| Business Sector | Lottery & Gambling |
| Tagline | Wake Up and Smell the Win |
| Media Type | Television |
| Length | |
| Audio Post Production | Sound Lounge |
| Regional Chief Creative Officer | Sean Bryan |
| Regional Chief Creative Officer | Tom Murphy |
| Executive Creative Director | Mat Bisher |
| Group Creative Director | Jason Ashlock |
| Group Creative Director | Dominick Baccollo |
| Copywriter | Noah Benezra |
| Art Director | Antony Rush |
| Chief Production Officer | Nathy Aviram |
| Chief Production Officer | Aaron Kovan |
| Strategy Director | Emily Brown |
| Production Company | M ss ng P eces |
| Director | Conor Byrne |
| Editing Company | Cosmo Street |
| Editor | Craig Deardorff |
| Mixer | Rob Sayers |
| VFX Company | Ntropic |
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