Farmers Insurance - "Cake or Fake"

RPA

RPA Santa Monica, United States

2171

Title	Cake or Fake
Agency	RPA
Campaign	Cake or Fake
Advertiser	Farmers Insurance
Brand	Farmers Insurance
Date of First Broadcast/Publication	2022 / 9
Business Sector	Insurance
Story	Farmers Insurance® launched a new digital/social campaign featuring the ever-helpful Professor Burke. The brand work includes a few new renditions of the iconic Farmers jingle and a cake fakery.
Media Type	Digital
Length	15 seconds
Head of Brand & Consumer Marketing	Jenny Howell
Director of Advertising	Sialoren Spaulding
Senior Corporate Counsel	Michele L. Giovagnoli
EVP, Chief Creative Officer	Joe Baratelli
SVP, Executive Creative Director	Pat Mendelson
VP, Group Creative Director	Hobart Birmingham
VP, Group Creative Director	Perrin Anderson
Art Director	Benjamin Chu
Copywriter	Hovannes Petrosyan
SVP, Group Director, Video Production	Selena Pizarro
Senior Producer	Sabrina De Luca
Video Production Intern	Andrea Perez
VP / Director of Business Affairs	Maria Del’Homme
Associate Director of Business Affairs	Lisa Nichols
Business Affairs Coordinator	Lily O’Doherty
SVP, group account director	Kirt Danner
VP, Group Account Director	Alexis Coller
Account Director	Adrienne Fishman
Management Supervisor	Matt Bower
Account Executive	Katie Gordon
Assistant Account Executive	Jeremy Shapiro
Director	Sindha Agha
Director of Photography (DOP)	Andrew Truong
Executive Producer	Anna Hashmi
Head of Production / Executive Producer	Jessica Miller
Line Producer	Katie Taylor