Markus Ahlm
Producer at Colony
Stockholm, Sweden
TitleLotto Bucketlist
Agency
Campaign Lotto Bucketlist
Advertiser Svenska Spel
Brand Lotto
Date of First Broadcast/Publication 2017
Business Sector Lottery & Gambling
Philosophy By using collected “big data”, we compiled the swede’s average “bucket list”. based on that bucket list We built a unique visual (360°), tactile and audio experience-court so that people could experience the benefits of winning the lottery without actually winning it. A “5D bucket list experience” if you will. This film is the result from that experiment. The film has been used as advertising for Lotto.
Media Type Television & Cinema
Length
Art Director
Art Director
Copywriter
Account Director
Account Manager
Planner
Graphic Designer
Creative Director
CEO
Film producer
Director
Producer
Executive Producer
PR

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