| Title | Together against cancer |
| Brief | This campaign highlights the fact that: one in three persons get cancer. But everyone suffers. Instead of just collecting donations, this Christmas campaign sought to sell Sweden cancer Soceity’s own New Year’s Lanterns in benefit of cancer research. A beautiful and personal alternative to fireworks. A special Swedish version of “Auld Lang Syne” was written for the film by one of Sweden’s most loved sing & songwriter, Anna Ternheim. Every time the song was played on Spotyfi or similar audio players, money went to cancer research. The song reached top 5 on viral tracks on Spotyfi and was picked up by radio stations.People were invited to share the moment they light their New year’s lanterns on #togetheragainstcancer and it became a powerful manifestation in support of the war against cancer.On the 8th of December, the 40 000 lanterns were all sold out, before the campaign even peaked. |
| Agency | King |
| Campaign | Together against cancer |
| Advertiser | Cancerfonden |
| Brand | Swedish Cancer Society |
| Posted | January 2019 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | The Swedish Cancer Society is an independent non-profit organization with the vision of finding cures for cancer. |
| Media Type | Television & Cinema |
| Creative Director | Frank Hollingworth |
| Copywriter | Pontus Ekström |
| Art Director | Lotta Ågerup |
| Account Supervisor | Sunit Mehrotra |
| Account Planner | Per Wilson |
| Account Director | Pernilla Berg |
| Account Manager | Lena Ivarsson |
| Advertiser's Supervisor | Ulrika Svensson |
| Music | Anna Ternheim |
| Production Company | Ned Newland |
| Director | Sheila Johansson |
| Production Company Producer | Nathalie Cohen |
| Photographer | Paul Ozgur |
| Agency Producer | Markus Ahlm |
| Grading/Online | Max Strömberg |
| Sound Design Company | Martin Mighetto |
| Sound Design Company | Ellinor Nilsson |
| Post Production | Chimney Group Singapore |
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