Markus Ahlm
Producer at Colony
Stockholm, Sweden
TitleTaking Care of Business
BriefThe view on people with disabilities in Sweden can be very traditional, resulting in prejudice among employers. This film depicts a society in which people with disabilities are part of everyday working life, just like everyone else. Some are on their way to work, others are already busy. We meet a taxi driver, a surgeon, a museum director, and a group of people working in the stock exchange. The film ends with a call to action: "All jobs are for everybody. Hire us at görplats.se".
Agency
Campaign Taking Care of Business
Advertiser Swedish Public Employment Service
Brand Swedish Public Employment Service
PostedApril 2019
Business Sector Disease Awareness, Support Groups & Associations
Story The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability.
Media Type Television & Cinema
Length
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Executive manager
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