| Title | The Big Idea |
| Agency | Brindfors MullenLowe |
| Campaign | The Big Idea |
| Advertiser | The Roy Awards |
| Brand | Roy |
| Date of First Broadcast/Publication | 2007 / 9 |
| Product | Award show for advertising directors |
| Business Sector | Advertising & Communication |
| Tagline | An award show for great directors |
| Story | A director gets briefed on a Sony Bravia script in a telephone conference. |
| Media Type | Web Film |
| Length | |
| Market | Sweden |
| Production Company Producer | Markus Ahlm |
| Copywriter | Martin Ericson |
| Art Director | Petter Lublin |
| Director of Photography (DOP) | Henrik Stenberg |
| Creative Director | Tove Langseth |
| Director | Henrik Lagercrantz |
| Editing Company | STO.PP. |
| Post Production | STO.PP. |
| Sound Production | Houseworks |
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