P&O Ferries - "Brexit Reassurance Campaign"

Publicis London

Publicis London London, United Kingdom

7402

Title	Brexit Reassurance Campaign
Agency	Publicis London
Campaign	Brexit Reassurance Campaign
Advertiser	P&O Ferries
Brand	P&O Ferries
Date of First Broadcast/Publication	2020 / 1
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story	Brexit. It’s dragged on hasn’t it? It’s almost a taboo word, up there with the topics to avoid at a dinner party. So, rather than contributing to the doom and gloom headlines around the UK’s imminent departure from the EU, P&O Ferries produced these ads to defuse the negativity around Brexit and bring a little playful humour and positivity to the conversation. While on a commercial level, the ads provide reassurance that P&O Ferries remains committed to their 180-yearlong endeavour of connecting the UK and mainland Europe, regardless of the outcome.
Media Type	Print
Executive Creative Director	Dave Monk
Creative Director	Steve Paskin
Copywriter	Nigel Roberts
Art Director	Steve Paskin
Designer	Dave Stansfield
Business Director	Matt René
Account Director	Leah Schneider
Account Manager	Caroline Pollard
Producer	Stephanie Dracos
Media Agency	Starcom MediaVest
Media Planner	Brenna Larson
Post Production	Prodigious UK