Peter Salmi

Peter Salmi

Director at Bare Films, London

London, United Kingdom


Big-hearted. Charming. Witty.
Peter creates films of warmth and humour, like The Cutter (C4), Dirtysomething (BBC2) and the feature, Blue Juice.
Having studied film at the Royal College of Art, Peter had a number of shorts and documentaries shown on TV before winning a BAFTA Fulbright Scholarship to the University of Southern California to study screenwriting.
As a commercials director he works globally and has created spots for many of the world’s leading brands, including Levis, Ford, Volvo, Nokia, Heinz, Nestle, Carlsberg and his much loved ads for Olivio.
Peter's latest spot for Muller featuring the new Muller hunk hit our screens on New Years Day. What a way to bring in the New Year! 

Sector Experience

People I worked with

John Kelley
Creative Director
Ogilvy & Mather Group UK
Steve Shotton
Art Director
Ogilvy & Mather Group UK
Peter Valentine
Agency Producer
Ogilvy & Mather Group UK
Sebastian Royce
Ogilvy & Mather Group UK
Patrick Collister
Executive Creative Director
Ogilvy & Mather Group UK


Bare Films
London , United Kingdom
2015 - Present (2 years 2 months)



Joy Films
2010 - 2011 (1 year)

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