Durex - "The Unequal Dinner"

BLKJ Havas

BLKJ Havas Singapore, Singapore

Awards

2452

This ad is part of the ACT Responsible Collection

Brand: Durex
Country: Singapore

Advertiser: Reckitt Benckiser

Title	The Unequal Dinner
Agency	BLKJ Havas
Campaign	The Unequal Dinner
Advertiser	Reckitt Benckiser
Brand	Durex
Date of First Broadcast/Publication	2022
Business Sector	Contraceptives & Pregnancy Tests
Story	42% of sexually active young Malaysian adults are not comfortable talking to their partners about their sexual needs, which explains why couples do not come out of sexual encounters equally satisfied. Unfortunately, conversations around sex in our culture continues to be swept under the rug which leads to partners comparing real-world sex lives to what is seen in pop culture, leaving them uncertain about their own sexual skillset. To challenge this mindset, Durex – the number one condom brand in the world – has launched A-Z of Pleasure, a game for two that encourages intimacy through honest conversation, while getting temperatures rising, even before entering the bedroom. As part of the #ComeTogether campaign, Durex seeks to get young adults talking about sex and pleasure without the shame.
Media Type	Case Study
Length	169 seconds
Market	United Kingdom
Chief Executive Officer (CEO)	Rowena Bhagchandani
General Manager	Fiona Huang
Creative Partner	Joji Jacob
Creative Partner	Lester Lee
Strategist	Skanda Lokeshwaran
Creative Director	Guilherme Machado
Creative Director	Khalid Osman
Creative Director	Trong Ronakiat
Agency Producer	K Cheng
Account Director	Vanessa Aguirre Tan
Account Manager	Isabelle Cheo
Agency Producer	Priscilla Low
Planner	Arti Batavia
Account Manager	Elizabeth Cai
Senior Copywriter	Denise Cheong
Senior Art Director	Sunny Chuang