JBL - "JBL Quantum Guide Play (Board 1)"

BLKJ Havas

BLKJ Havas Singapore, Singapore

668

Title	JBL Quantum Guide Play (Board 1)
Agency	BLKJ Havas
Campaign	JBL Quantum Guide Play
Advertiser	Harman International
Brand	JBL
Date of First Broadcast/Publication	2023
Business Sector	TV, Hi-Fi, Video, Personal Stereo & Accessories
Story	First person shooter games have captivated gamers across generations. However, among the most played games of all time, none has been made accessible for the visually impaired. With more than 50 million visually impaired gamers in the world, it's time we make games more inclusive. Fueled by research that spanned nearly two years in collaboration with the blind society, JBL Quantum introduces Guide Play. A software that leverages AI and machine learning to turn the objects and structures in the game environment into sounds, allowing the visually impaired to perceive their spatial environment.
Media Type	Case Study
Account Director	Boon Ng
Production Manager	K Cheng
General Manager	Fiona Huang
Senior Copywriter	Denise Cheong
Executive Creative Director	Guilherme Machado
Senior Art Director	Sunny Chuang
Account Manager	Vera Costan
Technical Developer	David Barkan
Senior Editor	Adzreen Ismail
Digital Agency	Bolha Comunicação
Technology Development	João Frescurato
Technology Development	Nagib Nassif Filho
Technology Development	Adriana Rocha
Creative Partner	Joji Jacob
Creative Partner	Khalid Osman
Creative Partner	Lester Lee
Chief Executive Officer (CEO)	Rowena Bhagchandani